Why I Blog and Why You Should Consider It

Thank You Overflow

Almost a year and a half ago, I was sitting in the Daystar Center in Chicago’s South Loop at a meeting with one of my business/life coaches, Brandon Neely. I sat there staring out at 16th Street with the daily rush of parents picking up their kids from the school next door. Brandon and were brainstorming on my medium- to long-term goals for Jeanesis. Brandon asked me, “What can you do now while you are developing your product and your launch strategy that will help you promote your business?” I was stumped. How does one promote a business with no product? I paused and thought hard. As mentioned in a previous blog, sales and promotions have never been my forté so I sat pondering amidst the awkward silence for about 30 seconds or more.

Then, Brandon interjected and gave me what turned out to be a great idea. He said, “You are starting out on a great journey of moving away with your wife, and you both are pursuing your dreams. Why don’t you start a blog about your progress so that you can gain a small following on what you are doing while inspiring others?” He mentioned that he and his wife did something similar while they were ramping up for the grand opening of South Loop café, Overflow.

 If it weren’t for that talk, I wouldn’t be blogging. These blogs have been a great way for me to clarify my ideas and, hopefully, connect with folks’ interests in responsible and ethical clothing. More importantly, I really liked the idea of inspiring others to follow their passions and not being afraid to step out on their own. It certainly hasn’t always been an easy journey but there is nothing more worthwhile than beginning your own business focused on doing what it is that you want to accomplish.

I received a great gift about two or three months ago when a friend of mine and a reader of this blog informed me of his decision to begin his own entrepreneurial journey. I was floored, and honored that he considered my blog to be a motivating factor in his decision to step out on his own. In the beginning, all I set out to do was to simply share the intricacies, processes, emotions and motivations you don’t often hear about, in starting a business. I never imagined that a follower would be inspired, but I am glad and I am very proud of my friend for taking this leap of faith.

I say all of this to say that you too should be inspired to share your story because you never know whose life or lives you may touch. When you authentically and genuinely allow yourself to be seen, great benefits could follow, and you will find encouragement in knowing there are others walking a similar journey. Blogging is especially great for those, like me, who may not be blessed with the salesman’s “gift of gab.”

Please feel free to share a bit about your story below with a brief introduction or just a quick comment. I would love to hear more about you and you never know who you may touch as a result. Thank you for following and I hope that you too will let your voice and your story be heard.


Overflow Here is a perfectly crafted “Overflow” from the café. You have to try one if you haven’t and you live in the area.



“And let us consider how to stir up one another to love and good works, not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.” – Hebrews 10:24-25


Ebbs and Flows

Now that we are finished with the general start-up business tips, I wanted to update you on how Jeanesis is coming along. We have been working hard and we have been growing every week as we tackle assignments and learn more and more about this process and ourselves.


Simply put, the update is complicated. This time last year we were pulling teeth trying to make any progress on our product development because we had a vendor who either would not or could not properly service us. Now, we have the opposite problem. We have an amazing product development partner who is helping us develop our pattern and making samples as we request them.


Nonetheless, nothing is perfect so with every two steps forward we, inevitably, take one step back. For example, I began collecting information for our jeans testers with the goal of having those samples made this May/June but our fabric is back ordered until the middle of June. So now, it looks like it will be another delay or about 6 weeks or so. I truly believe, however, that everything happens for a reason and the delay was meant to be. Now, we have more time to finalize more details and continue tweaking our fit for the test, which will make the prototype even closer to our desired final product. This will give us the opportunity to get better feedback from those involved in our test.


In addition, we have been able to use this time to interview new sewing manufacturers so we can use our test as a “practice run” for them and work out the kinks of our supply chain before we begin full-scale production.


It has been the busiest few months of our Jeanesis lives and it has been a blessing. Yes, the road blocks continue to appear but we continue to move forward, regardless. I suppose that if I had gone through the “traditional” route of working within a denim company before, things may be smoother and faster but that wouldn’t be as much fun. There’s something exciting about being an outsider and giving yourself the task of solving a humongous problem. In addition, I motivate myself to get through the roadblocks by reminding myself of our ultimate goal and mission. That is to use this business, including its capital, supply chain and network as a source of positive change in the world. Once I meditate on that and re-center my focus, I truly feel ready to tackle whatever is in front of me.


At the end of the day, business is really just three simple things: problem solving, decision making and communication. It’s the pursuit of finding perfect equilibrium and harmony in those three simple things that we all strive for and is the ultimate scavenger hunt. More importantly, our motivation for conducting those three tasks will ultimately drive success. Join us as we continue our journey and as we move further along in our product development and let us know how you are doing with pursuing your career dream and/or passion project. We would love to hear.

 Jeans Colors

 Attached is a photo of the potential colors of our final prototypes on our fabric.



“ ‘No one after lighting a lamp covers it with a jar or puts it under a bed, but puts it on a stand, so that those who may enter may see the light.’ “ – Luke 8:16